Posted on August 13, 2008 - by CDS, 1 Comment

Veer: the masters of consumer-oriented marketing

Veer is a great example of a company that exercises intelligent and effective marketing practices. Veer really gives designers what they want, not what they want you to have.Instead of forcing their message at you like many big companies, they give you fun, memorable little things that appeal to the designer within. They are consumer-oriented, and as a result their marketing efforts are exciting, and most definitely effective. Lots and lots of Kudos to Veer for their fantastic marketing efforts.

Since joining the Veer design community several years ago I’ve received a wealth of new and creative marketing promo materials from them. Yesterday, I received a very interesting poster (partiall depicted above), which is accompanied by a smart little flash application “viewer” at http://www.veer.com. Their previous promo, created an elaborate secret designer order, “The Very Secret Order of Creatives Understanding”. I found it both thought-provoking and challenging. Veer sent out these little “member handbooks” packed with subliminal imagery, cryptic design riddles and games, desktop widgets, wallpapers and much more. It was a lot of fun, and and look forward to the next promo.