Powerful Store Design Tools

• Specify the position of each component on every store page.
• Easily insert third party module components into store pages.
• Change content of HEAD and BODY tags on each page individually or globally.
• Use the ready-made design for your store, or create a unique look based on the default template.
• Point + Click mode control over fonts, colors, buttons, default navigation bar, product layouts, and more.
• Advanced mode control over navigation bar code, buttons, product layouts, login links, and more.

Easy-to-Use Administration Tools

• Web accessible administration interface. Nothing to install on your computer.
• Version history records each change for many store design components.
• Version recall enables you to experiment, and create alternate versions, without risk.
• Navigation tree directs you to all aspects of your online store settings.
• Links to the store provide an easy way to view changes as you work.

Catalog Management

• Unlimited products.
• Unlimited categories and sub-categories.
• Create detailed product descriptions with text or HTML.
• Create user-defined custom fields for each product, such as ISBN, UPC, Manufacturer, etc.
• Assign thumbnail and full-size images to each product.

Inventory and Merchandising

• Low Stock and Out of Stock inventory levels for each product.
• Display customized inventory level messages for each product or universally.
• Hide out-of-stock products from customers.
• Receive email notifications for low or out of stock products.
• Associate unlimited related products.
• Offer upsale products based on order total, items purchased, or both.
• Define product characteristics with attributes.
• Add additional prices or weight to individual attribute options.
• Multiple attribute display types, including drop-down boxes, radio buttons, and text fields.
• Use attribute templates to assign sets of attributes to multiple products.
• Changes to an attribute template can be copied to all products referencing it.
• Set order minimums based on price, quantity, or both.
• Display custom message for not meeting order minimum.

Customer Management

• Encourage repeat business with customer accounts.
• Provide customers easy access to their account details and addresses.
• Create price groups to offer special pricing for specific customers.
• Use availability groups to offer hidden products to specific customers.
• Assign customers to one or multiple MIVA Mailer mailing lists.

Affiliate Programs

• Promote your store by working with affiliates.
• Set affiliate commission levels based on order total, traffic referred, or a combination of both.
• Online affiliate accounts enable affiliates to see earnings, retrieve store links and banners, and view program agreement.
• Track all affiliate earnings and payouts through a simple affiliate management system.

Order Processing

• Batch all new orders and run batch reports.
• Orders provide customer information, payment and shipping methods, and product details.
• Process all orders through your payment gateway remotely.
• Order encryption provides increased security for customer payment details.
• Generate confirming e-mail messages for customers when orders are placed.
• Receive e-mail notifications when new orders are received.
• Notification emails can be copied to a third party for drop-shipping, among other uses.

Localization Settings

• State-based sales tax and shopper selected sales tax settings available.
• Calculate sales tax for Canadian VAT, German VAT, or customize with a generic VAT setting.
• Use US currency format or European currency, with conversion rates.
• Create any customized currency format.
• Specify product weights with customized weight label.
• Customizable state and country lists can be modified for use in any part of the world.

Logging and Analytics

• Generate an ELF2 formatted log file for use with the Urchin E-Commerce module for the Urchin 5 software.
• Track customer page visits with MIVA Access Log.
• View statistics for revenue, number of orders, and top selling products.

Shipping Calculation and Payment Processing

• Get automatic shipping rates from UPS, USPS, and FedEx.
• Create custom rate tables based on quantity, order total, order weight, and more.
• Accept credit cards with a variety of built-in payment gateways, including Authorize.net, VeriSign, CardService International, CyberSource, and many more.
• Ability to accept and process credit cards manually.
• Compatible with other payment methods, such as PayPal, electronic checks, and COD.
• Smart commerce library detection automatically tells you which shipping and payment modules are supported by your web host.

Data Access

• Import product, customer, and category data for faster storefront setup.
• Export products, customers, orders, affiliates, and categories from storefront.
• Configurable for use with MySQL database systems.
• XML-based provisioning for automatic store setup.

"Getting Started" Wizards

• Easy-to-use wizards to walk through every aspect of your storefront to help get started.
• Wizards provide assistance for getting adjusted to using an e-commerce solution.
• Simple Mode administration interface provides a step-by-step walk-through of all required parts of an online storefront.

Modular Architecture

• Easily accepts add-on modules from third party developers.
• All modules are built around a common API and plug into the appropriate sections automatically.
• Third party module settings configured directly in your administration interface.
• Large module aftermarket provides unlimited new features for storefront.
• Module interface provides access to all installed modules.
• Remove built-in modules you do not wish to use.

Store Access and Maintenance

• Create unlimited user accounts for administrator access.
• Assign access groups to limit user access to specific store administration duties.
• Maintenance mode enables you to close the store for maintenance.
• Customizable maintenance message displayed to all visitors while store is temporarily down.
• Automated streaming updates means never having to upload a patch or perform an upgrade again.

Documentation and Support

• An overview guide, "Getting Started as an Online Merchant," provides a readable, magazine-like introduction to the concepts and language of online shop keeping.
• Comprehensive online Help system, with more complete and relevant information, enables users to find answers quickly.
• Context sensitive Help icons throughout the administration interface guide you to relevant online help guides.
• Detailed instructions not only explain how to accomplish the task at hand, but also provide information to help the user understand how to use the tool most effectively in their business.
• Phone and email technical support from trained technicians available through MIVA Service Club.