Branding design consists of the creation of visual and intellectual items intended to attract and, figuratively, brand your ideal consumers; to connect on a cognitive level and shape their impression of your business.
There are many elements that form a brand, the most fundamental being a logo, color palette, photography or graphics, and copywriting (incorporated in print and web). These elements set a mood and ambiance around your company, goods, or services, and communicate to the viewer what you’re all about.
Are you a fortune 500 company, a kickass fitness expert, an exclusive winery, a couture fashion house, a sci-fi author? How do you want to be perceived by your viewers? This is the question that’s answered by your brand.