Founded by Dr. Josep Genebriera and Dr. Neil Shah, aknè mechanic is a dermatologist-formulated anti-acne system designed for sophisticated, health-conscious men.
As a new dermatological business, aknè mechanic needed a fresh online presence, online store, and marketing collateral.
For the website, ease of purchase, purchase incentives, and educational information presentation were the main goals, which we achieved by incorporating non-intrusive sharing incentives at checkout, an integrated MailChimp newsletter, and custom educational slideshows.
We designed several print items as well, including product inserts, full size flyers, business cards, and stationery. The design direction is dark and bold, with an overtly masculine appeal. We also provided aknè mechanic’s product photography.