Type: Website

Pearl Resort

Eagle Beach, Aruba
Pearl Resort is one of the most popular and awarded luxury complexes in Eagle Beach, Aruba. Pearl offers condo style living with all of the conveniences of a 4 star hotel.

Pearl Resort needed a fresh makeover of their existing site with added functionality including responsive layout, extended photo gallery, blog, and an online booking engine. We designed and developed a new WordPress CMS site with a bright, clean Caribbean feel, and with user simplicity in mind.

An intuitive UI design was a major focus in creating the booking engine. The goal was to offer the best prices compared to larger engines like or Priceline, and promote direct-booking through Pearl’s website. To aid this goal, we created alerts that notified the resort’s manger when certain online prices dropped below what Pearl’s website was currently offering. Additionally, we aimed to streamline the process of updating the website, and designed an easy, 2-click method for adjusting prices on the backend, and a secure process to allow updates from anywhere.

Project Summary
  • Art direction
  • UX design
  • UI design
  • Content architecture
  • Web design
  • Graphic design
  • WordPress CMS with Woocommerce custom payment solution.
  • Custom WordPress theme development.
  • Real-time booking engine with payment options.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Online price monitoring system with alerts.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Integration of Google and Yelp reviews. Integrated in-site review system.
  • Interactive Aruba attractions and activities map.
  • Justified photo gallery.
  • Full-featured blog.
  • Interactive Google Maps.
Ecommerce Features
  • Room reservations with upgrade options.
  • Product video integration.
  • Checkout mailing list auto signup.
  • Custom designed ecommerce email correspondences.
  • Integration with PayPal and Stripe payment gateways.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Stock photography
  • Photo editing and correction
  • Digital art
  • In-depth SEO
  • Share / like buttons
  • Mailchimp integration with signup prompts
  • Google Analytics integration

High-Fidelity Design

Original high-fidelity design comp of the homepage.

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