Project Type: Branding • Website • Collateral
Centrally located in downtown Gangnam, Seoul’s trendies and most exclusive neighborhood, ATOM is South Korea’s premiere source for modern apparel and accessories designed specifically for fashion-conscious men.
As a boutique in Seoul’s fashion-forward Gangnam neighborhood, ATOM needed a sophisticated, ultra high-end website to showcase their collection of men’s apparel and accessories. We went with a modern fullscreen homepage focused on displaying and grouping products for easy access. We also designed ATOM’s corporate identity, including logo, business cards, stationery, and signage.
As with all beauty and fashion related brands, a bit of photo editing and corrections were necessary for the collateral pieces. Editing was very minimal, and included tasks such as removal of lint and other artifacts from apparel, color adjustments, and very limited skin and hair corrections.