For the website visual design, we went with a modern fullscreen homepage focused on displaying and grouping on-trend products for easy access. ATOM’s product database is moderate in size, covering many styles and categories, so it made sense to add custom taxonomies for added sorting functionality and user-friendliness.
In keeping with the clean brand, content organization was key. The homepage fits key product groupings – new arrivals, best sellers, top rated products, sale products, and featured products – without overwhelming or confusing the viewer. Product category pages include a sidebar with expanded hierarchy for easy navigation, and single product pages include related products with additional tagging functions to ensure maximum relevancy.