Project Type: Website
Located in Santa Rosa, California, Beann Capital, LLC is the developer of the Honeybee Algorithm: a 100% systematic approrach to trading the EMINI S&P 500 Futures Market. Beann Capital has operated as proprietary trading group, recently transitioned to a commodity pool operator, and now offers managed trading services as a CTA.
Beann Capital has operated as a private trading firm for over a decade, and recently attained licensing to offer CTA services (commodity trading advisor) to the public. As such, Beann Capital needed a website to advertise their trading and financial services to their nationwide, targeted audience: High net worth traders with advanced knowledge.
The website also serves to introduce Beann Capital’s proprietary algorithm, Honeybee, which is the culmination of more than a decade of development. The website presents factual trading stats for Honeybee and Beann Capital, which can easily be updated as the firm advances.
For the design, we went with a clean, bold, and straightforward interface that presents uncluttered vital information. Interactive charts and graphs provide important data to potential clients, and a mailing list sign-up and blog allow viewers to keep in the loop.
Because the website presents monthly and yearly stats, an important factor in development was the ability to easily update these charts and tables. Tables can be especially tricky for non-web developers, so we created a system to import table data from an excel spreadsheet. It was also necessary to ensure viewers agreed to a disclaimer before viewing these performance stats, which we achieved in the form of a popup that requires the viewer to click “I Agree” before entering the performance page.