Project

Type: Brand Update / Website

Betty Rajan, MD, FAAD

Forth Worth, Texas
Betty Rajan, MD, FAAD is an upscale dermatology and skin health center focusing on long-term, specialized skincare regimens. Dr. Rajan’s practice is one of an elite few dermatology centers that includes a Skinceuticals Clinical Spa within.

Dr. Rajan approached us to design a new, updated site that better portrays her high-end practice. The practice is very active with promos, newsletter, blog, and highlighted products so we created sections that could be updated from PDF files to showcase these content items as they change. The WordPress website includes a standard blog, spam-free forms, gallery, lots of resources for patients, and a full detail of Dr. Rajan’s services. Dr. Rajan had professional photography shot of the interior and staff, which added to the beauty and professionalism of the site.

Without a formal brand, we created a new color palette and a simple text-based logo for Dr. Rajan.

Project Summary
Design
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
  • Brand update (redefined color palette, font selection, text-based logo design)
Development
  • WordPress CMS.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Integration with Instamed and myPatientVisit.
  • Press kit before-and-after gallery with comparison sliders.
  • Justified photo gallery.
  • Interactive Ultherapy infographic.
  • Downloadable patient forms.
  • Custom-designed services pages with in-depth dermatologic information.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Full-featured blog.
  • Interactive Google Maps.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use, Skincare Collections)
  • Dermatology before-and-after photos (Botox, Restylane, Radiesse, Juvederm, Kybella, and more)
  • Skincare product collections custom imagery
  • Stock photography
  • Photo editing and correction
  • SkinCeuticals Clinical Spa promotional imagery
  • Skincare promo banner(s)
Promotion
  • In-depth SEO
  • Share / like buttons
  • Constant Contact integration with signup prompts
  • Constant Contact form auto-subscribe option
  • Google Analytics integration

High-Fidelity Design

Original high-fidelity design comp of the homepage.

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