Type: Brand Update / Website
Betty Rajan, MD, FAAD
Forth Worth, Texas
Betty Rajan, MD, FAAD is an upscale dermatology and skin health center focusing on long-term, specialized skincare regimens. Dr. Rajan’s practice is one of an elite few dermatology centers that includes a Skinceuticals Clinical Spa within.
Dr. Rajan approached us to design a new, updated site that better portrays her high-end practice. The practice is very active with promos, newsletter, blog, and highlighted products so we created sections that could be updated from PDF files to showcase these content items as they change. The WordPress website includes a standard blog, spam-free forms, gallery, lots of resources for patients, and a full detail of Dr. Rajan’s services. Dr. Rajan had professional photography shot of the interior and staff, which added to the beauty and professionalism of the site.
Without a formal brand, we created a new color palette and a simple text-based logo for Dr. Rajan.