For the brand design, Bon Appétit Box wanted their primary color to be a single red with an orange undertone. Having just arrived in the US from France, BAB’s founders were accustomed to using Pantone colors in print, which are generally richer and more saturated than the CMYK combinations typically used for print in the US. As such, we spent quite a bit of time scouring color theory and swatch books, sampling various color palettes, and adjusting color mixes to find the absolute perfect red hue.
Moodboards were used to define the look and feel of the brand and collateral items. Elements such as gingham cloth, French farmers’ markets, lavender fields, cafes on cobblestone sidewalks, Parisian carousels, and more were used to create a whimsical, yet modern and youthful French ambiance. And the most iconic French structure, the Eiffel Tower, was integrated into the logo for instant recognition.