Bon Appétit Box

San Francisco, CA
Located in San Francisco, California, Bon Appétit Box is a fantastic company started by two French entrepreneurs with a passion for gourmet food. Bon Appétit Box offers subscription and gift boxes filled with the finest French gourmet offerings. The boxes represent different regions of France, as well as particular customs of the French culture. It’s a fun culinary endeavor that offers something for everyone.


Type: Brand / Website / Collateral

For the brand design, Bon Appétit Box wanted their primary color to be a single red with an orange undertone. Having just arrived in the US from France, BAB’s founders were accustomed to using Pantone colors in print, which are generally richer and more saturated than the CMYK combinations typically used for print in the US. As such, we spent quite a bit of time scouring color theory and swatch books, sampling various color palettes, and adjusting color mixes to find the absolute perfect red hue.

Moodboards were used to define the look and feel of the brand and collateral items. Elements such as gingham cloth, French farmers’ markets, lavender fields, cafes on cobblestone sidewalks, Parisian carousels, and more were used to create a whimsical, yet modern and youthful French ambiance. And the most iconic French structure, the Eiffel Tower, was integrated into the logo for instant recognition.


We carried over the whimsical, distinctly French aesthetic from the brand to the website with a clean white and red design. BAB’s founders provided great photography of their products and of iconic French locations, so stock photography was rarely used.

The primary function of BAB’s online store is individual and corporate gift-giving of single or subscription boxes. Users can purchase single boxes or opt for a monthly subscription at a discounted price. For gifting, we created the ability to send boxes directly to the recipient’s address, along with a branded note card with a personal message. And when gifting a Bon Appétit Box for delivery at a future date, the user can download a customized purchase certificate (PDF format) to present to their giftee before the first box arrives.


The brand design was extended onto several print items, including business cards, keepsake presentation boxes, product inserts, postcards, and purchase certificates. Every custom-designed box includes a postcard describing each product included, with a brief history of the maker, description of how the item is enjoyed in French culture, and suggested ways to sample the item.

We also provided copywriting and editing for all print items (and the website).

  • Art direction
  • UX design
  • UI design
  • Content architecture
  • Web design
  • Graphic design
  • Brand design (color palette definition, font selection, logo design, brand guide)
  • WordPress CMS.
  • Woocommerce custom solution with subscription and recurring billing options.
  • Custom theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Gift-giving features and promotions.
  • Interactive “What’s in the Box” feature.
  • Full-featured blog.
  • Contact forms with invisible spam protection and branded auto-responders.
Ecommerce Features
  • Custom product category layouts.
  • Features to facilitate gift-giving (ship to friend, purchase certificate, and more).
  • Customized note cards and more elaborate gift-wrapping.
  • Video product integration.
  • Checkout mailing list auto signup.
  • Subscription options with recurring billing and advanced customer account features.
  • Custom designed customer email correspondences.
  • Integration with PayPal payment gateway.
Content Creation
  • Comprehensive copywriting (entire site, all collateral)
  • Stock photography
  • Photo editing and correction
  • Digital art
  • In-depth SEO
  • Share / like buttons
  • Twitter feed
  • Instagram feed
  • Mailchimp integration with signup prompts
  • Google Analytics integration
  • Business card design
  • Postcard design(s)
  • Product insert design(s)
  • Packaging / presentation box design

High-Fidelity Designs

Homepage design.
Single product page design.

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For larger projects, we offer a downloadable RFP.