Project Type: Website
With four Florida locations in Boca Raton, Boynton Beach, and Ft. Lauderdale, ClearlyDerm provides the latest in medical, surgical, and cosmetic dermatology for patients of all ages.
ClearlyDerm came to us to revamp their outdated website with a fresh and modern new look, and more cohesive user experience. Although content organization remained mostly the same, the site included new content and text, updated imagery, and added functionality. The primary focus of the revamp was visual appeal and search engine targeting.
For the website design, the visual impact was the main focus. As ClearlyDerm already had an established brand design, we worked with their existing logo and bright color scheme to create a visually striking first impression. Deep blues and greens were used throughout to give a coastal, oceanic feel; appropriate for South Florida. And a pale yellow accent hue gave a bit of contrast and interest. Photography was carefully selected to appeal to people of all walks of life, with the top priority being patients seeking cosmetic and aesthetician services.
To further the visual impact, we included a wide range of photography of men, women, families, and more. We edited and enhanced photos where needed, and created several custom digital art comps to form the perfect scene.
ClearlyDerm is a rather large website with many static, informational pages that provide useful information to potential patients, and also serve to create a saturation of SEO / keyword opportunities. Although we did not provide copy writing services, some copy editing was necessary to create a uniform user interface.
Added functionality included integration of ClearlyDerm’s online bill payment, integration of a Virtual Acne Program, and an online appointment scheduling form.