Project

Type: Website

ClearlyDerm

Fort Lauderdale, Florida
With four South Florida locations, ClearlyDerm provides the latest in medical, surgical, and cosmetic dermatology for patients of all ages.

This project was a revamp of ClearlyDerm’s outdated website. Creating a cohesive user experience and uniform user interface were key goals for this somewhat large website. Content flow and organization were paramount, and, of course, promotion of key features such as multiple appointment request forms, mailing list signup, cosmetic services, skin cancer services, and ClearlyDerm’s Virtual Acne Program.

As ClearlyDerm already had an established brand design, we worked with their existing logo and bright color scheme to create a visually striking first impression. Deep blues and greens were used throughout to provide a coastal, oceanic feel appropriate for South Florida, and a pale yellow accent hue provided a bit of contrast and interest. Photography was carefully selected to appeal to people of all walks of life, with the top priority being patients seeking cosmetic and esthetician services.

To further the visual impact, we included a wide range of photography of men, women, families, and local landscape. We edited and enhanced photos where needed, and created several custom digital art comps aimed to attract ClearlyDerm’s target clientele.

Project Summary
Design
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
Development
  • WordPress CMS.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Press kit before-and-after gallery with comparison sliders.
  • Integration of Google and Yelp reviews.
  • Downloadable patient forms.
  • Full-featured blog.
  • Custom-designed services pages with in-depth dermatologic information.
  • Contact forms with conditional logic, invisible spam protection, and branded auto-responders.
  • Interactive Google Maps.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Dermatology before-and-after photos (Botox, Restylane, Radiesse, Juvederm, Kybella, and more)
  • Stock photography
  • Photo editing and correction
  • Skincare promotional banner design(s)
  • Custom skincare product imagery
  • Digital art
Promotion
  • In-depth SEO
  • Share / like buttons
  • Twitter feed
  • Instagram feed
  • Constant Contact integration with signup prompts
  • Google Analytics integration

High-Fidelity Design

Top half of the original high-fidelity design comp of the homepage.
Bottom half of the original high-fidelity design comp of the homepage.

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