Project

Type: Website

Dermatology Physicians Group

Chicago, Illinois
Dermatology Physicians Group is a medical and surgical practice that focuses on family care, including pediatric and adolescent dermatology. The practice does not offer cosmetic services, and instead works exclusively on skin health and serious skin conditions.

This project was unique in that being a medical and surgical practice we wanted to make sure the site doesn’t give off a “supermodel gorgeous” feel, like a cosmetic practice would. But, since the clientele are younger couples, new families, children, and babies, it was important to create a friendly, inviting feel with a youthful ambiance. A more traditional or conservative medical feel wouldn’t have been as effective. To achieve that, we chose younger models, lots of smiling faces, and reflected the vivid interior colors of the practice throughout the site.

This site is still in progress.

Project Summary
Design
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
Development
  • WordPress CMS.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Integration with ZocDoc, EMA, and DocStars.
  • Downloadable patient forms.
  • Full-featured blog.
  • Custom-designed services pages with in-depth dermatologic information.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Interactive Google Maps.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Stock photography
  • Skincare promotional banner design(s)
  • Digital art
Promotion
  • In-depth SEO
  • Share / like buttons
  • Mailchimp integration with signup prompts
  • Google Analytics integration

High-Fidelity Design

Original high-fidelity design comp of the homepage.

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