Project Type: Website
Meant to be experienced, not just worn
DWIMMER, meaning crafty or skilled in the art of magic, offers unique apparel and accessories for the fashion forward. Each piece is handmade in California with precise attention to craftsmanship and detail, and made with quality materials carefully sourced from around the world.
DWIMMER came to us to reinvent their ecommerce website in anticipation of their newest upcoming collection launch. As DWIMMER is a progressive, modern business, we focused on imagery and visual appeal to set the right mood. The user interface was purposely made clean and easily navigable, presenting products and sub-sections in a non-cluttered format without any “filler” content. The result is a beautiful, somewhat minimal design that perfectly mirrors DWIMMER’s otherworldly appeal.