San Francisco, California
DWIMMER, meaning crafty or skilled in the art of magic, offers unique apparel and accessories for fashion pioneers. Every piece is handmade in California from quality materials carefully sourced from around the world.
DWIMMER came to us to reinvent their ecommerce website in anticipation of their newest upcoming collection launch. As DWIMMER is a progressive, modern business, we focused on imagery and visual appeal to set the right mood. The user interface was made clean and easily navigable, presenting products and sub-sections in a non-cluttered format without unnecessary filler content. The result was a beautiful, somewhat minimal design that perfectly mirrors DWIMMER’s otherworldly appeal.