Project

Type: Website

DWIMMER

San Francisco, California
DWIMMER, meaning crafty or skilled in the art of magic, offers unique apparel and accessories for fashion pioneers. Every piece is handmade in California from quality materials carefully sourced from around the world.

DWIMMER came to us to reinvent their ecommerce website in anticipation of their newest upcoming collection launch. As DWIMMER is a progressive, modern business, we focused on imagery and visual appeal to set the right mood. The user interface was made clean and easily navigable, presenting products and sub-sections in a non-cluttered format without unnecessary filler content. The result was a beautiful, somewhat minimal design that perfectly mirrors DWIMMER’s otherworldly appeal.

Project Summary
Design
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
Development
  • WordPress CMS with Woocommerce custom online store.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Ecommerce Features
  • Custom taxonomies for niche product filtering.
  • Stock management and backorder features.
  • Quick view and user favorites options.
  • Product videos.
  • Wholesale login and special pricing.
  • Checkout mailing list auto signup.
  • Branded customer emails.
  • Integration with PayPal payment gateway.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Stock photography
  • Photo editing and correction
Promotion
  • In-depth SEO
  • Share / like buttons
  • Mailchimp integration with signup prompts
  • Google Analytics integration.

High-Fidelity Design

Original high-fidelity design comp of the homepage.

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