Project

Type: Website

Elevated Dermatology

Parker, Colorado
Aptly named, Elevated Dermatology is located in the high elevation of Colorado. Both highly accomplished dermopathologists and skin cancer surgery specialists, Drs Christopher and Kate Messana offer specialized medical and cosmetic skin health services.

This project was a revamp of Elevated Dermatology’s website with expanded content for SEO purposes, and an elegant, sophisticated appeal. Although both practitioners specialize in medical and surgical dermatology, the site was designed to introduce cosmetic services and blend the feel of clinical and aesthetic. To achieve that, we created a modern, minimal look with high-end model appeal and kept the existing dark navy brand color. To add a bit of interest and branding, we created two-toned topography line maps of the Parker, CO and surrounding areas for use as background imagery throughout. These add to the modern feel, and make the whole more local-centric. To create an ultra high-end feel, we used black and white model photography as the first impression imagery, and kept all subsequent imagery clean and minimal.

Project Summary
Design
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
Development
  • WordPress CMS.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Integration with PayJunction.
  • Press kit before-and-after gallery with comparison sliders.
  • Downloadable patient forms.
  • Full-featured blog.
  • Custom-designed services pages with in-depth dermatologic information.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Interactive Google Maps.
Ecommerce Features
  • Educational discount feature.
  • Wholesale login and special pricing.
  • Checkout mailing list auto signup.
  • Custom designed ecommerce email correspondences.
  • Integration with PayPal payment gateway.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Dermatology before-and-after photos (Botox, Restylane, Juvederm, Kybella, Sciton, and more)
  • Stock photography
  • Digital art
Promotion
  • In-depth SEO
  • Share / like buttons
  • Mailchimp integration with signup prompts
  • Google Analytics integration

High-Fidelity Design

Original high-fidelity design comp of the homepage.
Custom designed services page: Cosmetic Dermatology.
Custom designed services page: Medical Dermatology.

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