Type: Brand Update / Website

Global Concepts

Salinas, California
“Green” is what Global Concepts is all about. In fact, we were “green” long before being eco-friendly was a way of life. We believe that it is our responsibility to protect the environment for future generations.

Global Concepts approached us to redesign their rather outdated website and refresh their logo. Having a quasi-brand in place already, we kept GC’s red and white color scheme, but brightened the primary red hue a bit. The vivid red and crisp white contrast lends a modern feel, reflective of the furnishings GC offers.

The main focus with GC’s website was updating the user interface and user experience through content re-organization. We needed to make apparent several key elements that weren’t obvious in the previous site, including GC’s commitment to the environment, the extent and range of their product lines, available educational discounts, free shipping costs, and promotion of GC’s delivery, installation, and space planning services.

Project Summary
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
  • Brand update (new primary color, font selection, logo redesign, brand guide)
  • WordPress CMS with Woocommerce custom online store.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Online furniture store.
  • Justified photo gallery.
  • Full-featured blog.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Interactive Google Maps.
Ecommerce Features
  • Educational discount feature.
  • Wholesale login and special pricing.
  • Checkout mailing list auto signup.
  • Custom designed ecommerce email correspondences.
  • Integration with PayPal payment gateway.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Stock photography
  • Digital art
  • In-depth SEO
  • Share / like buttons
  • Mailchimp integration with signup prompts
  • Google Analytics integration

High-Fidelity Design

Original high-fidelity design comp of the homepage.
Original high-fidelity design comp of single product page.

Get a Quote

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For larger projects, we offer a downloadable RFP.