Project

Type: Website

JJ’s Market

Arroyo Grande, California
Having first opened their doors in the late 1800’s as a general store, JJ’s Market is a beloved, historical Central Coast icon. Today, JJ’s has expanded to multiple locations, and shifted focus to organic food offerings, locally sourced produce, and delicious lunches and dinners crafted by their in-house chef.

JJ’s needed an update of their first website with added functionality and a CMS platform to allow for daily content updates and blogging. The look of the site is reflective of JJ’s exclusivity and high-end appeal, with appetizing photography and elegant fonts. The site features information about local produce and selections, weekly specials and coupons, and a daily menu showcasing the offerings of JJs’ gourmet chef.

Project Summary
Design
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
Development
  • WordPress CMS.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • “Special Requests” feature to special order products.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Full-featured blog.
  • Interactive Google Maps.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Stock photography
Promotion
  • In-depth SEO
  • Share / like buttons
  • Mailchimp integration with signup prompts
  • Google Analytics integration

High-Fidelity Design

Original high-fidelity design comp of the homepage.

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