Project Type: Branding • Website • Collateral
Lotus Catering crafts exceptional culinary experiences for weddings and events of all types in Maui, Hawaii. Founded by renowned chef and restaurateur, Carol Longhi, Lotus Catering uses only the finest ingredients and materials to create their epicurean delights.
Carol hired us to design the brand, website, and print items for her fledgling company. For the brand, we wanted something fresh and instantly recognizable that appealed to a wide range of clientele. A warm color scheme was selected to enhance the appeal of food photography, with gold as the primary color.
For the website design, we avoided an overtly coastal feel, as this is overused in Hawaii-based brands. We wanted something different, and opted to focus the visuals on scrumptious food selections. The result is a foodie’s dream with a high-end appeal.
As catering and wedding-centric services in Maui are extremely competitive, SEO and search engine visibility were primary factors for the website. We provided copy writing and verbiage based on targeted keyword and phrases to boost ranking, as well as formulated content to maximize organic exposure.
When we started Lotus Catering, the company didn’t actually have a finalized business name yet. Initially, the name chosen was “Nectar”, but it quickly became apparent that this term was used too frequently in the food industry. A distinct name is important to avoid confusion with other businesses, and to make search engine visibility less competitive. And so after some exploration and discovery, the client decided on “Lotus Catering” with a simple tagline of “Maui, Hawaii”.
The following shows the course of logo design and perfecting, from beginning to final, that we underwent with Lotus Catering.