Lotus Catering

Maui, Hawaii
Lotus Catering is a Maui-based event producer specializing in catering and wedding planning. Founded by renowned chef and restaurateur, Carol Longhi, Lotus uses only the finest ingredients and materials – locally sourced, where available – to create their epicurean delights.

Project

Type: Brand / Website / Collateral
BRAND DESIGN

For the brand, Lotus wanted something fresh and instantly recognizable that appealed to a wide range of clientele. A warm color scheme was selected to enhance the appeal of food photography, with gold, white, and gray as the primary colors.

An alternative color palette with a rose pink, white, and gray palette was also defined for use in select printed materials.

Photorealistic logo comps (final and alternative designs)
WEBSITE

For the website design, we avoided an overtly coastal feel, as this is fairly overused in Hawaii-based brands. We wanted something different, and opted to focus the visuals on appetizing food selections. The result is a foodie’s dream with a high-end appeal.

As catering and wedding-centric services in Maui are extremely competitive, SEO and search engine visibility were primary factors for the website. We provided copywriting and verbiage based on targeted keyword and phrases to boost ranking, as well as formulated content to maximize organic exposure.

*** IMPORTANT NOTE ABOUT THIS SITE ***

It’s come to my attention that a clearly unethical and unscrupulous SEO firm called Ocean Epic in Hawaii has not only removed my designer statement at the footer of this site, but has replaced it with their own, taking full credit for designing this website. Sadly, these kinds of leeches do exist and we legitimate designers must deal with it all the time. But, I assure everyone who visits this site, that I personally designed and developed ALL aspects of this website, from UX to coding, and everything in between.

COLLATERAL

We designed Lotus’ business cards with the brand palette of golden yellow, white, and gray color palette. The standard cards are double-sided with a golden lotus floral motif on the back side, and pertinent contact info on the front side. We also designed a higher-end card with painted gold edges and gold foil designs. The high-end card features a different lotus motif on the back, with pertinent contact info on the front.

PROJECT SUMMARY
Design
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
  • Brand design (color palette definition, font selection, logo design, brand guide)
Development
  • WordPress CMS.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Justified gallery, comprehensive menus showcasing signature dishes.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Full-featured blog.
  • Interactive Google Maps.
Content Creation
  • Copywriting and editing (entire website)
  • Stock photography
  • Photo editing and correction
Promotion
  • In-depth SEO
  • Share / like buttons
  • Mailchimp integration with signup prompts
  • Google Analytics integration
Collateral
  • Business card design

High-Fidelity Designs

Original homepage design comp.

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