Client Showcase

Melanie Potter | San Luis Obispo, California

Project Type: Branding • Website


Melanie Potter is an accomplished jewelry designer, artist, and teacher. Her stunning works have been featured in dozens of beading magazines and publications, and her designs are sought after around the world.

Melanie contacted us to revamp her existing site and update it with new features, including a teaching and event calendar, workshop details, photo galleries, and a comprehensive online store. For the look and feel, we created a colorful, eclectic feel that compliments and showcases the beauty of Melanie’s work.

We also updated Melanie’s logo to a whimsical, flourished design.


Branding & Collateral
  • Logo Design
Extra Design Elements
  • Digital Art
  • Photo Editing
Web Design & Development
  • Art Direction
  • UI / UX Design
  • Web Design / Graphics
  • HTML / CSS / PHP
  • Wordpress CMS
  • Woocommerce Online Store
Website Features
  • Mobile Responsive Design
  • Slider Revolution
  • SPAM-protected Forms with Branded Auto-responders
  • Blog
  • Online Store
  • Branded Customer Correspondence Emails
  • Advanced Events Calendar with Sharing Options
  • In-depth SEO
  • Mailchimp Intg.
  • Product Share Icons
  • Social Share Incentives
  • Coupon Incentives

Photo Editing

To showcase Melanie’s beautiful pieces, we created custom digital art using professional model photography and superimposed necklaces, bracelets, and earrings onto them. We sought to create a theme of “Real Life Fairy Princesses”, which reflects the fun and fantasy elements of Melanie’s work. To achieve this look, we used ethereal model shots with elements such as floral headbands, forestry backgrounds, and colorful landscapes.

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