Project

Type: Website

Miller Family Dermatology

Issaquah, Washington
Miller Family Dermatology is a full-spectrum medical and cosmetic practice in Issaquah, WA. Miller Family Derm offers a wide range of dermatologic services with several expert practitioners.

This was an ADA-compliant revamp and update of Dr. Miller’s previous website, with added features including an online store for select skincare products, blog, HIPPA-compliant forms, and in-depth services information. The site is designed to appeal to young families, parents of teens and children, seniors, and persons interested in cosmetics and aesthetics. Dr. Miller didn’t want typical stock imagery of people to represent medical services, so we went with unconventional textures to represent various conditions. Being the most visited page on the site, the medical imagery was very important so we spent some time finding just the right visuals. The result is a subtly eclectic and unorthodox feel that appeals to a wide audience, and that doesn’t sacrifice the professionalism a user wants to see in a dermatology practice.

Project Specs
Design
  • Art direction
  • UX design
  • UI Design
  • Content architecture
  • Web design
  • Graphic design
Development
  • WordPress CMS with Woocommerce custom online store.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Comprehensive skincare store.
  • Integration with HIPPA-compliant FormStack forms.
  • Press kit before-and-after gallery with comparison sliders.
  • Justified photo gallery.
  • Downloadable patient forms.
  • Full-featured blog.
  • Custom-designed services pages with in-depth dermatologic information.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Interactive Google Maps.
Ecommerce Features
  • Extended skincare product information.
  • Product video integration.
  • Subscription options with recurring billing and advanced customer account features.
  • Checkout mailing list auto signup.
  • Custom designed ecommerce email correspondences.
  • Integration with PayPal and Authorize.net payment gateways.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use, all product descriptions)
  • Dermatology before-and-after photos (Restylane, Radiesse, Juvederm, Kybella, and more)
  • Stock photography
  • Photo editing and correction
  • Skincare promotional banner design(s)
  • Custom skincare product imagery
  • Digital art
Promotion
  • In-depth SEO
  • Share / like buttons
  • Mailchimp integration with signup prompts
  • Google Analytics integration

High-Fidelity Design

Original high-fidelity design comp of the homepage.

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