Project

Type: Website

Modern Dermatology

Seattle, Washington
Modern Dermatology is a highly acclaimed dermatology clinic in Seattle, Washington.

This project was a revamp, feature and content expansion, and platform migration from Squarespace to WordPress CMS. For the design, we kept with Modern Dermatology’s existing brand aesthetics with an ultra white, clinical look, contrasted with deep charcoal and black accents. Limited stock imagery was used, as photos of the clinic’s beautifully designed, modern interior worked perfectly.

Website features include before-and-after galleries, detailed service descriptions, physician bios, clinic reviews, and integrated press articles.

Project Summary
Design
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
Development
  • WordPress CMS.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Integration with PayStation.
  • Press kit before-and-after gallery with comparison sliders.
  • “Press” blog with integrated published articles and logo carousel.
  • Justified photo gallery.
  • Integration of Google and Yelp reviews.
  • Full-featured blog.
  • Interactive Google Maps.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Dermatology before-and-after photos (Botox, Restylane, Radiesse, Juvederm, Kybella, and more).
  • Gift Certificate design, custom “Press” imagery
  • Photo editing and correction
Promotion
  • In-depth SEO
  • Share / like buttons
  • Instagram feed
  • Google Analytics integration

High-Fidelity Design

Original high-fidelity design comp of the homepage.

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