Project Type: Branding • Website • Collateral
Adored by stars and models, and often featured in Harper’s Bazaar and Vogue, the iconic fashion house from the 60’s and 70’s is prepping for a monumental comeback, with reinvented couture and resort collections.
For Paganne, we designed an updated brand, website, and lookbooks with utmost couture feel. We kept the original “Paganne” signature logo, and added iconography in the geometric style popularized by Paganne’s legendary founder, Gene Berk.
Vibrant colors on a dark slate, and the highest quality fashion photography were essential components for making a stunning visual impact. For the catalogs, we created a clean and modern feel to showcase the collections.