Paganne Couture

Los Angeles, California
Adored by stars and models, and frequently featured in Harper’s Bazaar and Vogue, the iconic fashion house from the 60’s and 70’s is prepping for a monumental comeback, with reinvented couture and resort collections. The new Paganne Couture is sleek and cutting-edge, launching with evening, resort, and rack collections.


Type: Brand / Website / Collateral

With the relaunch of this classic brand, Paganne elected to revitalize their original logo consisting of the handwritten text of founder, Gene Berk. We  created vector versions of the original logo, and designed new iconography to enhance the logo in select places. The new iconography consists of a traditional Greek type motif with repeating “P” symbolism, purposefully reminiscent of Gene Berk’s signature style of contrasting patterns. The minimal color palette is made up of black and gold, with white being acceptable in some instances.


The homepage features an ultra minimal design that focuses on model photography, with fullscreen imagery promoting various collections, styles, and individual pieces. Vibrant colors on a dark slate, and couture fashion photography were essential components for making a stunning visual impact.

An online store was included for off-the-rack lines, as well as a blog, event calendar, and lookbooks. For Paganne’s bespoke couture pieces, we added interactive lookbooks and special order request features with online deposit holding.

Paganne’s couture pieces are handmade in Los Angeles, CA, of the finest fabrics sourced from around the world. Each piece includes a signed label, exquisite black box packaging with real gold leaf inlays, and a custom-composed piece of music created by Paganne’s owner, Dmitri Gelfand. Yes, you read that correctly – Dmitri is an accomplished composer and creates a beautiful piano arrangement inspired by each article of apparel. The composition is included on a branded, bamboo USB drive that comes in its own gift box.

Due to the highly unique, and rather expensive, nature of the bespoke collections, options were created for users to place a deposit on these handmade pieces of art and request limited customizations. Gift-giving options and personalizations were also integrated, including the ability to have a name inscribed on the gold-leafed box.


We designed several seasonal collection lookbook catalogs and investment presentation booklets for Paganne’s off-the-rack and bespoke couture collections. The following gallery highlights some of the covers and interior pages.

Evening FW 2017 FW 2018

Vivid imagery set against a dark, dramatic backdrop with modern fonts and a clean layout perfectly showcase Paganne’s Couture Evening Collection. As Paganne’s couture collections are bespoke in nature, the lookbooks were created specifically for promotional and investment purposes, not consumer purchase. Each version included a show schedule and a colorful blip about featured runway models.


Resort SS 2017 SS 2018

The Resort SS 2018 lookbooks are deliberately casual, but still retains Paganne’s exclusive feel. The images are diverse, creating a myriad of visual atmospheres, which required special attention in creating a cohesive experience. To tie the varied landscapes together, and to prevent any feelings of disconnect, we designed a clean, uniform layout that transitions easily between a number of distinct sections. Light, airy colors evoke spring and summer, while carefully selected and matched photo comps showcase the beautiful destination photography.

  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
  • Brand design (color palette definition, font selection, logo design, brand guide)
  • WordPress CMS with Woocommerce online store and custom purchasing options.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Off-the-rack online store.
  • Interactive Lookbooks.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Full-featured blog.
  • Interactive Google Maps.
Ecommerce Features
  • Custom product category layouts.
  • Gifting features and customizations.
  • Customized note cards and more elaborate gift-wrapping.
  • Video product integration.
  • Sharing and mailing list subscription incentives.
  • Checkout mailing list auto signup.
  • Custom designed customer email correspondences.
  • Integration with PayPal and Stripe payment gateways.
Content Creation
  • Copywriting and editing (entire website)
  • Stock photography
  • Photo editing and correction
  • In-depth SEO
  • Share / like buttons
  • Twitter feed
  • Instagram feed
  • Mailchimp integration with signup prompts
  • Google Analytics integration
  • Stationery and business card design
  • Presentation box design
  • Tote bag design

High-Fidelity Designs

Minimal, fullscreen homepage designs showing alternative imagery.

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For larger projects, we offer a downloadable RFP.