The homepage features an ultra minimal design that focuses on model photography, with fullscreen imagery promoting various collections, styles, and individual pieces. Vibrant colors on a dark slate, and couture fashion photography were essential components for making a stunning visual impact.
An online store was included for off-the-rack lines, as well as a blog, event calendar, and lookbooks. For Paganne’s bespoke couture pieces, we added interactive lookbooks and special order request features with online deposit holding.
Paganne’s couture pieces are handmade in Los Angeles, CA, of the finest fabrics sourced from around the world. Each piece includes a signed label, exquisite black box packaging with real gold leaf inlays, and a custom-composed piece of music created by Paganne’s owner, Dmitri Gelfand. Yes, you read that correctly – Dmitri is an accomplished composer and creates a beautiful piano arrangement inspired by each article of apparel. The composition is included on a branded, bamboo USB drive that comes in its own gift box.
Due to the highly unique, and rather expensive, nature of the bespoke collections, options were created for users to place a deposit on these handmade pieces of art and request limited customizations. Gift-giving options and personalizations were also integrated, including the ability to have a name inscribed on the gold-leafed box.