Project Type: Branding • Website • Collateral
Postologie is a new classified and community website for the West Coast, including California, Oregon, Washington, and close surrounding areas. Postologie seeks to create a safer and more honest classified platform by offering user and listing moderation for optimal quality control.
For the brand and look, Postologie wanted a casual, friendly, and distinctly West Coast feel that didn’t favor any one particular region. One of the main website features we wanted to create was location-based header imagery on the homepage. So viewers in Washington, for example, will see only Washington related imagery, and so forth. This would create a more local feel, which is important when building a community-based resource.
The website features comprehensive classified listings and community listings features, complete with ratings, payment options, user profiles, listing maps, and more. The primary site is divided into three main areas – California, Oregon, and Washington – with each parent section further divided into localized regions.