Postologie (post-ol-uh-jee)

Portland, Oregon
Postologie is a new classified and community website for the West Coast, including California, Oregon, Washington, and close surrounding areas. Postologie seeks to create a safe and honest classified platform through close member and listing moderation.


Type: Brand / Website / Collateral

For the brand, Postologie wanted a casual, friendly, and distinctly West Coast feel that didn’t favor any one particular region. Blue, greens, and beige colors were chosen for the palette, with a primary turquoise/cyan hue.

The logo is an insignia style used in three forms: minimal, simple, and extended, with each utilizing various taglines and descriptors, as illustrated below.


The primary site is divided into three parent regions – California, Oregon, and Washington –  which are further divided into localized sub-regions. Each region and sub-region feature comprehensive classified listings and community features, complete with ratings, payment options, user profiles, listing maps, and more.

One of the main website features Postologie requested was location-based header imagery on the homepage. So viewers in Washington, for example, will see only Washington related imagery, and so forth. This would create a more local feel, which is important when building a community-based resource.

The location-based subsites feature comprehensive listing options, including geolocation, SMS notifications, advanced search, customized user profiles, categorized taxonomies, interactive listing maps, secure and hidden contact options, spam protection, payment features with add-ons, and much more.


Bright and airy double-sided business cards were designed for pre-launch distribution. The cards feature the same imagery displayed within the website’s header to create a sense of uniformity.

  • Art direction
  • UX design
  • UI design
  • Content architecture
  • Web design
  • Graphic design
  • Brand design (color palette definition, font selection, logo design, brand guide)
  • WordPress CMS.
  • Woocommerce custom solution with subscription / membership, and single purchase options.
  • Custom theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Classified listing database with geolocation-based sub-sites.
  • Listing features such as video and photo listings, interactive maps, private contact, direct messaging, seller and buyer ratings, offer button, and more.
  • Integration with Facebook Marketplace.
  • Integration with Google Calendar and Outlook Calendar.
  • SMS notification options.
  • Pay-per-click ad integration.
  • Full-featured blog.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Mobile app.
Ecommerce Features
  • Checkout mailing list auto signup.
  • Subscription options with recurring billing and advanced customer account features.
  • Single sale options.
  • Custom designed customer email correspondences.
  • Integration with PayPal and Stripe payment gateways.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Stock photography
  • In-depth SEO
  • Share / like buttons
  • Instagram feed
  • Mailchimp integration with signup prompts
  • Google Analytics integration
  • Business card design

High-Fidelity Designs

Homepage mockup.
Listing page mockup.

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For larger projects, we offer a downloadable RFP.