Project Type: Branding • Website • Collateral
As an exclusive dermatology practice, we designed the brand to reflect this image, as opposed to a classic medical look. A script font with a signature appeal was chosen for the logo, and complimented with an array of gold tones, and light and dark grays. The brand is clean and uncomplicated, and creates a high-end, clinical feel. The logo can be displayed with or without the tagline, depending on the application.
Premier SkinMD’s website extends the exclusive feel of the brand, with a fullscreen, minimal homepage. Website features include a patient gallery, dermatology services details, live appointment booking integration, physician data, and fee schedule for direct-pay patients. Gold accents are used throughout, with large, full width header imagery, modern fonts, and contrasted by a charcoal gray footer.