Premier SkinMD’s website extends the exclusive feel of the brand, with a fullscreen, minimal homepage. The full width slider cycles through images of people from different genres, genders, and ages, all isolated on a white or light gray background for an ultra clean look. Gold accents are used throughout, with large, full width header imagery, modern fonts, and contrasted by a charcoal gray footer.
Website features include a before-and-after patient gallery, dermatology services details, live appointment booking integration, physician data, and fee schedule for direct-pay patients. The focus of the UX design was on promotion of the clinic’s launch, providing an explanation and benefits of direct-pay, and prompting users to use the live appointment booking feature.
Note: As of late 2019, Premier SkinMD has been absorbed by Clarus Dermatology.