Premier SkinMD

St. Anthony, Minnesota
Premier SkinMD is an exclusive, direct-pay dermatology clinic, founded by nationally recognized “Top Doctor”, Dr. Neil A. Shah, of Clarus Dermatology.

Project

Type: Brand / Website / Collateral
BRAND DESIGN

As an exclusive dermatology practice, we designed the brand to reflect this image, as opposed to a classic medical look. A script font with a signature appeal was chosen for the logo, and complimented with an array of gold tones, and light and dark grays. The brand is clean and uncomplicated, and creates a high-end, clinical feel. The logo can be displayed with or without the tagline, depending on the application.

WEBSITE

Premier SkinMD’s website extends the exclusive feel of the brand, with a fullscreen, minimal homepage. The full width slider cycles through images of people from different genres, genders, and ages, all isolated on a white or light gray background for an ultra clean look. Gold accents are used throughout, with large, full width header imagery, modern fonts, and contrasted by a charcoal gray footer.

Website features include a before-and-after patient gallery, dermatology services details, live appointment booking integration, physician data, and fee schedule for direct-pay patients. The focus of the UX design was on promotion of the clinic’s launch, providing an explanation and benefits of direct-pay, and prompting users to use the live appointment booking feature.

Note: As of late 2019, Premier SkinMD has been absorbed by Clarus Dermatology.

COLLATERAL

For promotional purposes, we designed business cards with the brand colors, and a matching tri-fold brochure. The brochure focuses on introducing the clinic’s direct-pay model, and detailing the dermatology services offered. The design of both keeps with the minimal feel, with the brochure featuring the same imagery as the website for a cohesive, recognizable aesthetic.

PROJECT SUMMARY
Design
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
  • Brand design (color palette definition, font selection, logo design, brand guide)
Development
  • WordPress CMS.
  • Custom theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Integration with OnPatient.
  • Press kit before-and-after gallery with comparison sliders.
  • Downloadable patient forms.
  • Full-featured blog.
  • Custom-designed services pages with in-depth dermatologic information.
  • Pricing table with easy-edit fields.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Interactive Google Maps.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Stock photography
Promotion
  • In-depth SEO
  • Share / like buttons
  • Mailchimp integration with signup prompts
  • Google Analytics integration
Collateral
  • Business card design
  • Tri-fold brochure design

High-Fidelity Designs

Homepage mockup.
“About” page design.

Get a Quote

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For larger projects, we offer a downloadable RFP.