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About

Used by the world’s top salons, QOD is the leader in Brazilian keratin hair products.

QOD hired us to revamp their online store, and add new functionality for wholesale salon and consumer purchases. Although we developed their Wordpress site (formerly on Miva Merchant), our primary focus was on visual appeal.

As a high-end brand, we opted for dark, sleek visuals and bold, sexy photography. It became apparent that QOD’s competitors were mostly using stock photos of straight-haired models where the hair had been edited to the point of absurd and impossible perfection. We set out to create something wildly different: a fashion magazine feel with photography that create a story. To achieve this, we used a mix of models with vastly different hair types shown both before and after QOD treatment. It creates a more realistic landscape, without sacrificing the ultra high-end appeal.

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