Client Showcase

QOD USA | Los Angeles, California

Project Type: Website

About

Used by the world’s top salons, QOD is the leader in Brazilian keratin hair products.

QOD hired us to revamp their online store, and add new functionality for wholesale salon and consumer purchases. Although we developed their Wordpress site (formerly on Miva Merchant), our primary focus was on visual appeal.

As a high-end brand, we opted for dark, sleek visuals and bold, sexy photography. It became apparent that QOD’s competitors were mostly using stock photos of straight-haired models where the hair had been edited to the point of absurd and impossible perfection. We set out to create something wildly different: a fashion magazine feel with photography that create a story. To achieve this, we used a mix of models with vastly different hair types shown both before and after QOD treatment. It creates a more realistic landscape, without sacrificing the ultra high-end appeal.

Details

Web Design & Development
  • Art Direction
  • UI / UX Design
  • Web Design / Graphics
  • HTML / CSS / PHP
  • Wordpress CMS
  • Wordpress E-Commerce
Extra Design Elements
  • Stock Photography
  • Photo Editing & Enhancement

Photo Editing

Although we wanted a natural look for the QOD models, some basic photo editing was still necessary to adjust lighting, stray strands, and whatnot. The images below show before and after edited photos.

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