Several print items were designed to showcase the beauty and diversity of redheads. We chose a collection of shots of red-haired beauties ranging from dark to strawberry blonde, both males and females of all ages, and showcased them in extra large layouts and compilations.
The cosmetic bottle packaging is unmistakable, with red and black overlays, and RED’s signature, extra large text. We also designed a limited edition bundled presentation box and a 16-page booklet to match. These special, bundled products were given to potential retailers, bloggers, influencers, and other interested parties to introduce RED and generate buzz.