We worked with the pair and their traveling companions to design an editorial-type catalog using their photography, anecdotes, and stories from their 2008-2016 globetrotting adventures. We provided moderate copywriting and editing to polish the verbiage and content flow, but my primary focus were the visuals and page layouts. Each chapter features a unique design reflective of the region, and story content that takes the reader on a journey to a new place with each page turn.
The resulting publication we designed is in the form of a traveler’s journal, offering details of the pairs destination spots that segue into enlightening content about ongoing concerns in each region. The aim was to create a publication with a personal narrative that reads like a story from beginning to end. I didn’t want to overwhelm or guilt readers with overt call-to-action content, but rather to make a connection on a human level in an organic, non-forced manner. The content is meant to resonate and inspire the reader, leaving them with a positive sense, and just maybe sparking them to get involved with a philanthropic cause that speaks to them.