Project Type: Branding • Collateral
The Garden is a unique company that offers hydroponically-grown herbs at select local groceries and markets in the San Francisco area. The Garden has developed a renewable system to replenish spent herb displays, allowing customers to purchase freshly picked herbs, all locally grown.
We designed an insignia-style logo for The Garden, as well as letterpressed business cards, and various packaging objects. The tactile cards feature a leaf pattern with the veins letterpressed on one side of a silk matte card, with pertinent information letterpressed on the opposite side. Silk matte cardstock was selected because of its tactile properties, which tends to feel like smooth skin or cellulose, giving the cards the feel of a real leaf.
In the beginning stages, we may present the client with three or four distinct designs, but sometimes we get a little carried away with branding ideas and create many designs. The Garden is one such case where we had tons of ideas to share, and ended up creating a plethora of designs, spanning many styles.