The Garden

Brentwood, California
The Garden is a unique company that offers hydroponically-grown herbs at select local groceries and markets in the San Francisco area. The Garden has developed a system to quickly replenish spent herb displays, allowing consumers to purchase freshly picked herbs.

Project

Type: Brand / Collateral
BRAND DESIGN

As a brand new company, we designed a brand from scratch, including color palette definition, font selections, logo design, and brand guide. The logo is an insignia style with an Earthy feel, but still contemporary and versatile enough to be used for packaging and print materials.

COLLATERAL

The Garden’s business cards feature a leaf pattern with the veins letterpressed on one side of a two-ply, silk matte card, with pertinent information letterpressed on the opposite side. Silk matte cardstock was selected because of its tactile properties, which tends to feel like smooth skin or cellulose, giving the cards the feel of a real leaf.

For packaging, we designed a takeout-style container that customers fill themselves from The Gardnen’s fresh herb display.

PROJECT SUMMARY
Design
  • Art direction
  • UX design (for print)
  • Graphic design
  • Brand design (color palette definition, font selection, logo design, brand guide)
Content Creation
  • Stock photography
Collateral
  • Business card design
  • Packaging design

Get a Quote

Send us a summary of your project needs, and we’ll respond asap with a preliminary cost estimate.
For larger projects, we offer a downloadable RFP.