Type: Website

Trail Creek Wellness

Kingfisher, Oklahoma
Trail Creek Wellness is a premiere health and beauty clinic providing extensive medical and holistic care for patients of all ages. Trail Creek’s practitioners are experts in a wide range of areas, from primary care to massage therapy, and niche specialties such as CBD, IV therapy, hormone replacement, botox for migraines, medical aesthetics, and counseling services.

As a brand new practice, Trail Creek needed a website with SEO and Google services to supersede their official launch. Trail Creek is a family-friendly practice for all ages so we wanted to create an approachable look and feel with images of lots of happy families. We went with warm and semi-neutral colors with subtle rustic wood accents to create a more inviting and less clinical feel, and alternated between rich brown and contrasting tan primary colors. Although a formal brand did not exist, Trail Creek did have a logo with a nice heart icon that we incorporated throughout the site. The end result is a pleasant, inviting aesthetic that’s rather atypical for medical practices.

A primary goal in development was ensuring Trail Creek staff could easily update the site, as their services and personnel expanded. Because the site was brand new with zero establishment, SEO was a large focus, as well as creating the company’s Google listing.

Project Summary
  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
  • WordPress CMS.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Integration with Instamed and NextPatient.
  • Justified photo gallery.
  • Downloadable patient forms.
  • Custom-designed services pages.
  • Contact forms with invisible spam protection and branded auto-responders.
  • Full-featured blog.
  • Interactive Google Maps.
Content Creation
  • Copywriting (Privacy Policy, Terms of Use)
  • Stock photography
  • Medical services promo banner(s)
  • In-depth SEO
  • Share / like buttons
  • Constant Contact integration with signup prompts
  • Constant Contact form auto-subscribe option
  • Google Analytics integration

High-Fidelity Design

Original high-fidelity design comp of the homepage.

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