Trail Creek Wellness
Trail Creek Wellness is a premiere health and beauty clinic providing extensive medical and holistic care for patients of all ages. Trail Creek’s practitioners are experts in a wide range of areas, from primary care to massage therapy, and niche specialties such as CBD, IV therapy, hormone replacement, botox for migraines, medical aesthetics, and counseling services.
As a brand new practice, Trail Creek needed a website with SEO and Google services to supersede their official launch. Trail Creek is a family-friendly practice for all ages so we wanted to create an approachable look and feel with images of lots of happy families. We went with warm and semi-neutral colors with subtle rustic wood accents to create a more inviting and less clinical feel, and alternated between rich brown and contrasting tan primary colors. Although a formal brand did not exist, Trail Creek did have a logo with a nice heart icon that we incorporated throughout the site. The end result is a pleasant, inviting aesthetic that’s rather atypical for medical practices.
A primary goal in development was ensuring Trail Creek staff could easily update the site, as their services and personnel expanded. Because the site was brand new with zero establishment, SEO was a large focus, as well as creating the company’s Google listing.