San Diego, California
TRAIN FIGHT RECOVER is a community-based website offering comprehensive fitness resources and services for strength and conditioning coaches, active military professionals, those preparing to join the armed forces, and first responders.


Type: Brand / Website / Collateral

For the color palette, we opted for a vivid blue contrasted with charcoal gray and white. The combination makes for a strong impression that suits the target audience. For a robust look, ultra bold sans-serif type is used throughout, with subtitles in a lesser weight.

The logo features a Phoenix icon to represent strength and repetition, and the endurance training and field work of first responders, police, and miliary. As the Phoenix is born, lives, dies, and is reborn, so too does one train, fight, recover, and repeat.


The website is chock full of features and useful info, and built around four main sections: 1) a podcast produced by TFR’s founders and featured guest experts, 2) an online store for specialized active gear, 3) integration of online fitness programs led by TFR experts, and 4) a multi-author blog with articles written by real-world health and fitness experts, active military members, and competitive athletes.

As a collaborative and community-centric website, we included several contact prompts for viewers to submit their expertise in the form of articles, photos, goods, reviews, guest podcast features, etc. And a Mailchimp mailing list subscription was integrated to offer exclusive promos and other beneficial info.


Double-sided business cards were designed and printed on thick, black card stock with blue painted edges.

We also designed a detailed promotional booklet intended for investment partnerships, and a lighter tri-fold brochure for general distribution. The booklet includes comprehensive website data and company growth plans presented in a highly visual format. Imagery includes a wealth of action shots, technical mockups, and custom designed infographics. The smaller brochure serves as an introduction to the core features of TFR, with visuals focused mainly on military and first responders.

  • Art direction
  • UX design
  • Content architecture
  • Web design
  • Graphic design
  • Brand design (color palette definition, font selection, logo design, brand guide)
  • WordPress CMS with Woocommerce online store.
  • Custom WordPress theme development.
  • Optimized for ADA-compliance.
  • SSL Certificate installation and configuration.
  • Cross-platform quality assurance testing.
Site Features
  • Online store with affiliate sales integration.
  • Blubrry Podcast integration.
  • Guest author article submission forms.
  • Community forum (BB Press).
  • Contact forms with invisible spam protection and branded auto-responders.
  • Full-featured blog.
  • Interactive Google Maps.
Content Creation
  • Copywriting and editing (Terms of Use, Privacy Policy)
  • Stock photography
  • Photo editing and correction
  • Social network profile graphics
  • In-depth SEO
  • Share / like buttons
  • Twitter feed
  • Instagram feed
  • Mailchimp integration with signup prompts, and custom designed email template
  • Google Analytics integration
  • Business card design
  • Tri-fold brochure design
  • Promotional booklet design

High-Fidelity Designs

Original homepage design comp.

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