Wolf & Malcolmson operates exclusively online, offering discounted new and pre-loved fashion from coveted brands such as Free People, Urban Outfitters, Anthropologie, Frye, Kelsi Dagger, Kate Spade, and more.
Type: Brand / Website / Collateral
Wolf & Malcolmson’s logo is a monogram style, with each letter formed in a different font. The two font styles are meant to represent W&M’s eclectic, wide-ranging inventory. The logo was designed in two forms: open monogram, and enclosed monogram surrounded by an old-fashioned, black and white frame.
A feature of W&M’s brand is the absence of a color palette. Or, rather, the inclusion of all colors. Because the logo is easily identifiable by the frame, it can be displayed in any color and still be instantly recognized. The lack of a color palette enables the logo to be shaded any color to suit the purpose, and opens up limitless possibilities for marketing material styles. This is a huge perk of having a monochrome logo.
W&M’s inventory and featured items are updated frequently, so ease-of-use was a primary focus for development. We created a streamlined online store that’s easily managed without sacrificing functionality or user experience. The website design is clean, bright, and minimal, bringing focus to W&M’s products without clutter or nonessential content.
Note: We’re currently revamping Wolf & Malcolmson’s site. Version 3.0 will be available shortly.
W&M’s business cards feature a modified version of the framed logo, overlaid on vivid fabric swatch motifs. The cards are unique and eye-catching independently, and form a colorful, eclectic mosaic when grouped together.
Brand design (color palette definition, font selection, logo design, brand guide)
WordPress CMS with Woocommerce online store.
Custom WordPress theme development.
Optimized for ADA-compliance.
SSL Certificate installation and configuration.
Cross-platform quality assurance testing.
Photo editing and correction
Share / like buttons
Mailchimp integration with signup prompts
Google Analytics integration
Business card design
Original homepage design.
Single product page.
Static page layout.
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