Project

Type: Collateral

Zoo Vineyard

Paso Robles, California
Zoo is a forthcoming vineyard and wine label located in the heart of California’s wine country, Paso Robles. Zoo offers exclusive and limited edition specialty wines of the highest caliber.

The brand and label designs break the norm of your typical wine-centric business. Zoo is fun and approachable, yet deeply rooted in California’s first-class viticulture industry.

Zoo wanted a non-stuffy, fun identity that embodied the variety and chaos of the natural world. With a name like Zoo, we ran wild with the idea of incorporating California’s wildlife into the packaging and label designs. The bold, uninhibited branding design reflects the spirit of the label itself.

We chose California native animals for the illustrative components, all of which are near and dear to the hearts of Zoo’s founders. Coyotes, turkey vultures, rabbits, boar, goats, elk, black bears, egrets, fox, and octopi, to be exact, were specifically chosen to form the “zoo” for which Zoo Vineyard was named.

For promotional purposes, we also designed bold stationery, and reusable cloth gift bags with Zoo’s signature nature illustrations printed throughout.

Project Summary
Design
  • Art direction
  • Visual design
  • Graphic design
Collateral
  • Stationery design (business cards, folders, letterhead)
  • Wine label designs
  • Wine box packaging designs
  • Retail tag design
  • Fabric tote design

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